Inspiration from a Local Sensation:Entrepreneurs as Living Black History with Alisa Bowens-Mercado



New Haven, Conn. (May 10, 2021)— Join the New Haven Museum as it raises a glass to “Lady Lager,” Alisa Bowens-Mercado, founder of Rhythm Brewing Co., the first Black, female-owned beer company in Connecticut, as she presents, “Founders Chat: The Rhythm of Work,” on Tuesday, June 15, 2021, at 6:30 p.m. To attend go to: https://www.artidea.org/event/2021/4472.


The free, virtual event is in partnership with the 2021 International Festival of Arts & Ideas.

Bowens-Mercado will discuss the importance of representation and how she developed an untapped market. Randi McCray, co-founder of the Urban Collective, New Haven’s shared events space for entrepreneurs of color, will moderate. The event will include a Q&A aimed at aspiring entrepreneurs and a brief ceremony entrusting artifacts from the two brands Bowens-Mercado has built—Rhythm Brewing Company and Alisa’s House of Salsa— to the permanent collection of the New Haven Museum. Attendees will receive information on the Connecticut Brewers Guild African-American Brewing Scholarship for those considering the industry.

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